Attract new customers & engage with existing 
customers with our affordable social media plans.

Our social media packages have been designed for small to medium sized businesses who are looking for a social competitive advantage and require a professional social media marketing agency to take care of it all without hiring in-house.

Do you lack the time or the resources to manage and grow your brand on social media effectively?

By handing the keys to your social media, we can help drive your presence, elevate your brand and provide you with valuable insights that help you to make clear decision about your products or service. With our combination of paid media strategies Facebook and Instagram, we’ll do all your content creation,
content design and community management. 

Let us help you to create an authentic and engaging brand.

Work with a Results-Driven Agency

Our Social Media Management Packages are perfect for any small to medium business. Are you looking at growing your social media presence? Are you launching a new channel but you’re not sure how to establish it? If you have an established social media presence or are ready to launch a new channel, we can help you to grow more followers, increase your brand awareness and presence across the channels that are most relevant to your clients, your fans and your groups. 

Having consistent messaging and a clear social strategy will result in delivering results and attracting fans and followers that turn into real customers. This requires investment of time, creativity and consistency to build your audience via the relevant channels. This is where we come in to manage and grow brand’s presence.

Did you know that in Australia there were 22.31 million internet users in January 2020. In context, the Australian population is 24.6 million. This means Australia has an internet penetration of 88% in January 2020. The average Australian spends over 17 minutes per day on social media. This is why your businesses need to be focused on reaching their ideal customers on Facebook, Instagram, YouTube or LinkedIn or a combination. We’ll review this in more detail when we perform a social competitive analysis and assess where your brand needs to be. Take advantage of your competitors. In 2021, no business can afford to ignore social media as part of their marketing strategy. 

With our combination of social posts and paid media strategies, we’ll do all your content creation, content design and community management. Contact us today to talk about your current social media strategy and what you can do to increase customer leads and online sales via our Social Media Packages.

View our affordable Social Media Pricing Plans below. 
• Facebook Marketing 
• Instagram Marketing
• LinkedIn for B2B Marketing
• YouTube Campaigns
• Twitter
• Pinterest



 Social Media Marketing Plans
(Get highly qualified leads and improved conversion on Facebook, Instagram, LinkedIn & Google Business Profile).


Best seller
Social Media Marketing 
(Basic Plan)
$ 800 pm
plus gst
Facebook & Instagram
Social Creation & Set-Up
Strategic Social Marketing (Funnel Ad Creation & Set-Up
Social Media Marketing Strategy 
Social Organic
– 8 x Organic Social (Includes Artwork & Copy)
– Creative  + Content + Publish All – Daily Responses To Comments & Messages

Social Ads (Funnel Media Buying Optimisation)
– Up to 3 x Ad Creatives (Includes Artwork and Copy
– 2 x Remarketing Ad Creatives (Includes Artwork and Copy)
– Advert Media Buying & Optimising (Ad Set-Up, Testing & Optimising
– Weekly Ad Campaign Optimisation
– Social Media Management

Dedicated Account Manager
– 1 x Hour Zoom Meeting Per Month
– Daily Responses To Comments, Messages For Posts & Ads
– Monthly Analysis + Reporting

Tech Audit Set Up
(Complimentary Upon Sign-Up)
1. Website Audit
2. Facebook Tech Audit and Pixel-Capi Set-Up
3. UTM Tracking (Google To Implement With Facebook Ads)
No Lock-In Contract
Get Started
Best seller
Social Media Marketing 
(Intermediate Plan)
$ 1200 pm
plus gst
Facebook, Instagram & Google Business Profile
Social Creation & Set Up
Strategic Social Marketing (Funnel Ad Creation & Set-Up
Social Media Marketing Strategy
Social Organic
– 12 x Organic Social (Includes Artwork & Copy)
– Creative + Content + Publish All – – Daily Responses To Comments & Messages 

Social Ads (Funnel Media Buying Optimisation)
– Up to 5 x Ad Creatives (Includes Artwork and Copy
– 2 x Remarketing Ad Creatives (Includes Artwork and Copy)
– Advert Media Buying & Optimising (Ad Set-Up, Testing & Optimising
– Weekly Ad Campaign Optimisation
– Social Media Management

Dedicated Account Manager
– 1 x Hour Zoom Meeting Per Month
– Daily Responses To Comments, Messages For Posts & Ads
– Monthly Analysis + Reporting

Tech Audit Set Up(Complimentary Upon Sign-Up)
1. Website Audit
2. Facebook Tech Audit and Pixel-Capi Set-Up
3. UTM Tracking (Google To Implement With Facebook Ads)

No Lock-In Contract
Get Started
Best seller
Social Media Marketing 
(Premium Plan)
$ 1800 pm
plus gst
Facebook, Instagram, Linkedin & Google Business Profile
Social Creation and Set-Up
Strategic Social Marketing (Funnel Ad Creation & Set-Up
Social Media Marketing Strategy
Social Ads – Funnel Media Buying – Optimisation 
– 16 x Organic Social (Includes Artwork & Copy)
– Creative + Content + Publish All Content
– Daily Responses To Comments & Messages

Social Ads (Funnel Media Buying Optimisation)
– Up to 8 x Ad Creatives (Includes Artwork and Copy
– 2 x Remarketing Ad Creatives (Includes Artwork and Copy)
– Advert Media Buying & Optimising (Ad Set-Up, Testing & Optimising
– Weekly Ad Campaign Optimisation
– Social Media Management

Dedicated Account Manager
– 1 x Hour Zoom Meeting Per Month
– Daily Responses To Comments, Messages For Posts & Ads
– Monthly Analysis + Reporting

Tech Audit Set Up(Complimentary Upon Sign-Up)
1. Website Audit
2. Facebook Tech Audit and Pixel-Capi Set-Up
3. UTM Tracking (Google To Implement With Facebook Ads)

No Lock-In Contract
Get Started
The 738 Agency Process

 The Key Stages of Your Social Media Campaigns

1
Establishing goals for your business
Firstly we need to look at what you want to achieve out of social media for your brand.  

Whether this means you want to convert sales or get more leads, you need to establish what your existing social presence is and how you can reach more followers.

We recommend smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.  
2
Research your target audience
When it comes to social channels, there is not one platform that has a one-size-fits-all. We need to review what channels your competitors are in and what channels you need to belong to. 

This will require us to further analyse all data and what needs to be done before you we can understand your customers demographics on social media. 

We use a range of social media analytics and tools that provide us with a clear overview of who’s following you and what are their key attributes. 

Here are some key takeaways:

Facebook and YouTube are both prime places for ads due in part to their high-earning user bases. Facebook has 11.23 million in Australia. 

When it comes to Instagram, there were 10,450,000 Instagram users in Australia as of July 2020 which accounted for 40.8% of its entire population. The majority of them were women 56.8%. People aged 25 to 34 were the largest user group (3.2 million). 

There are 9 million LinkedIn’s users in Australia and it remains Australia’s most popular business-related social media tool. It has nearly 4 million unique visitors locally and approx 400 million users worldwide.

As of 2020, its user base is 57% male and 43% female.
3
Sample social media goals
Increase brand awareness.

To create authentic posts and build lasting brand awareness, it’s best to avoid solely publishing promotional messages. Having a mixture of content will help to emphasise your brand’s personality and values.

Generate leads and sales.

Whether online or in-store, you need to engage follows in a variety of ways. For example, are you alerting customers about new products and promos?

Grow your brand’s audience.

Bringing new followers into the fold means finding ways to introduce your brand to people who haven’t heard of you before.

Increase community engagement.

Find ways to grab the attention of your current followers. This means experimenting with messaging and content. For example, does your brand promote user-generated content and hashtags?

Increase web traffic.

Social media can help to generate traffic to your website and also increase leads to your website. Whether you’re using promotional posts or social ads, we can keep track of the metrics and determine your ROI from social media.  
4
Establish your most important metrics
When it comes to social media strategy, it should always be data-driven with a clear focus on social media metrics that matter. 

Metrics to keep an eye on.

Reach.

Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it stretching across to your user feeds? With the ever-changing organic algorithms, tracking reach is arguably more important than ever. 

Clicks.

This is the number of clicks on your content posts. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy or sign up via your posts.

Engagement.

The total number of social interactions divided by the number of impressions. For engagement, it’s all about seeing what engaged the user to interacted with your posts. It will give you some context on what audiences want more of.  

Hashtag Performance.


What were your most used hashtags? What hashtags created the most engagement? Having these answers can help shape the focus of your content going forward.

Sentiment.

This is the measurement of how users reacted to your content, brand or hashtag. What type of sentiment are people associating with your campaign hashtag? You can dig deeper into understanding how people talk about your brand. 
5
Dig into what your competitors are doing
Before you start creating content, it’s a good idea to understand what you competitors are up to.

We can look at what social channels they’re in, what type of content they’re posting and what promotional activities are they pushing on their channels. The goal isn’t to copy what your competitors are doing but rather understand and determine what’s working for them and what we can do to adapt and make your own campaigns effective. 
6
Create and curate engaging social content
Your social media marketing strategy is a combination of what your themes are going to be and what content will work with those themes. 

What does engaging social content look like and how do you make that happen? 

Post at the best times to engage.

Looking at when it’s the best time to engage is important because it means your brand will get the most interaction. We look at social data and see what the recommended times are to post. It might be late evening for example. 
Contacts
St Kilda Towers
1 Queens Road Melbourne
738.skype
Location

Privacy Policy | Terms & Conditions
© 738.  2022 All Rights Reserved

Works with AZEXO page builder